QR Code Creators: What You Should Know 

QR codes are almost everywhere and continue to grow in popularity in North America. They are used by businesses both large and small and can bring big benefits to a marketing campaign. They can lead to higher sales, increased page views, and repeat customers.

What does a QR code look like?

I created this image for demonstration purposes and if you have a web-enabled smartphone equipped with a camera and a QR code reader installed, you can quickly scan the code below and see that the code is for the home page of QRTagGenerator.com.

Anyone can create a QR code quickly and easily. I recommend creating a test code until you become more familiar with the process.

How do I create a QR code?

The first step in creating a QR code is simply gathering all the information you would like to encode. For this demonstration I am only using the URL for the blogs home page.

Next you need to find a QR code creator. These can be found all over the web and all you need to do is a Google search for a free QR code creator. For this demonstration I am using the one at QuickQR.com.

As you can see by the image above there is a space to enter your text or URL.

The image below shows that I have entered http://QRTagGenerator.com.

Next to that space you will notice a “generate” button and all you have to do is click on that and this is what you will get:

You can scan that code and it will show the URL for the home page. That’s all there is to it.

Now all you do is enter your name and email information and have your code sent to your

inbox. You can then download the attachment and use it however you see fit. You may also notice other options as to what you can do with your code such as making moo cards and stickers. Other generators may allow you to add it to business cards, shirts, hats, and many other items. QR code creators are a great tool and they are fun and easy to use.

Before creating your code to use in your marketing campaign, keep in mind that people love information and deals. You should provide them with valuable information such as how to videos, instructional guides, consumer discounts, or access to something they may not have access to without scanning the code. For instance, a pet store may use QR codes to link to websites that offer information on training or feeding a new pet. A real estate agent could use the codes to offer information on neighborhood demographics or virtual tours of the home. No matter what your business, keep the use of the codes fun for customers by being creative.