How to Track QR Codes 

With QR codes you can give consumers a way to interact with you by bringing them online with the use of offline marketing. Because the use of QR codes is still relatively new, you are offering your customers something a little different and exciting because your competition...

...may not be utilizing this technology just yet.

Quick response or QR codes are barcodes which have the ability to store a vast amount of information such as contact information, a link to your website, or even videos. In order to scan the codes a person must have a web-enabled smartphone with a camera and a QR reader app installed. Once they scan the code they are provided with the encoded information.

If you’re ready to create a QR code but fear not being able to track it, you may want to consider using a shorter URL through Bit.ly, or Goo.gl.

Using Bit.ly to create a QR code

Visit the bit.ly website, enter the destination URL.

Click the “shorten” button and you should see something similar to this:

Now you simply click on the code on the right and save image. You can now open the image and use the bit.ly info page + to view analytics. When you view analytics you will see something like this:

As you can see in the above image, you have generated a QR code off to the right side of the page. All you have to do is save this image to your computer and you are ready to use it.

Your code can be printed out and placed on signs, flyers, business cards, brochures, or newsletters. It can be used on websites or placed on hats, shirts, tote bags, menus, and billboards. Where to use the code completely depends on your goals but there is not limit as to what you can do with it.

One thing you should keep in mind while creating your code is to make sure the pages you link to should be optimized for mobile use. This will make it easier for those who scan it to view the content. People may be reluctant to scan the shortened code due to malicious material but as long as you remain ethical in your business practices you will be trusted.

One last thing to keep in mind is that this is a fairly new technology and people will be happy to scan the first few times simply to see what it’s about. Once the “new” wears off, the scans may decrease. You can help deter this by making sure your codes provide valuable or interesting information. Remember to be creative!